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New mascara formulation features patented system.
August 1, 2017
By: Melissa Meisel
Rimmel London has launched its newest innovation: Shake It Fresh Mascara. This product claims to be the freshest mascara that won’t dry out or cause clumps. This is the first-to-market Shake-Shake technology, which makes Shake It Fresh Mascara last longer than normal mascara, said the company. The patented shaker system refreshes the formula when needed while the volume defining brush with flexible fibers adds volume and separates lashes. The mascara comes in two shades: Extreme Black an...
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